Asia

The Digital Payment Solution for High Growth Markets

Countries We Solve For

  • India
  • Indonesia
  • Japan
  • Malaysia
  • Philippines
  • Singapore
  • Taiwan
  • Thailand
  • Vietnam

Download our Guide to Asia and gain access to the largest markets in our network.

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Guide Emerging Markets Asia

Featured Markets

India
Japan
Malaysia
Philippines
South Korea
Thailand
Vietnam

India

  • 729 million debit cards – majority NOT activated for international purchases
  • 300 million plus smartphone users and increasing at a phenomenal rate
  • $16 billion in B2C e-commerce sales in 2016
Debit cards
35%
Credit cards
26%
Bank transfers
21%
Digital wallets
18%

Key Ingredients

  • Non cash transactions are experiencing massive growth as India takes big steps towards becoming a cashless economy
  • The move has been well supported, working in favor of debit and credit cards, digital wallets, online banking merchants and UPI transactions. Merchants are encouraged to reprioritize cash on items
  • The expanding middle class is witnessing growth in their disposable income, which is driving changes to lifestyle and the popularity of online shopping
  • The barrier of entry into India for digital merchants is very low, India has the second largest smartphone market in the world
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India

Japan

  • Japan is the world’s third largest market
  • GDP: $4871 USD Billion
  • Population: 127 million
Debit cards
36%
Credit cards
23%
Konbini
17%
Payments on invoice
11%
Other
17%

Key Ingredients

  • Cards are the most preferred payment method
  • Credit cards account for 23%
  • Debit cards have remaining 36%
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Japan

Malaysia

  • 40% of all e-commerce transactions are cross-border purchases
  • $563 million online retail sales in 2016
  • 78% of households have broadband
Bank Transfers
52%
Debit cards
30%
Credit Cards
10%
Digital Wallets
5%
Cash (ATM/over-the-counter)
3%

Key Ingredients

  • Online retail continues to boom fueled by the expanding middle class and rising household income
  • Greater investment in high speed broadband in rural areas is opening up access to consumers previously unreached and untapped by foreign merchants
  • Consumers are very open to making purchases from international websites and prefer to pay via online banking
  • 95% of credit and debit cards in circulation are locally issued and require a domestic entity to access. This does not apply to international credit cards
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Malaysia

Philippines

  • e-commerce market is driven by their internet usage and high mobile penetration
  • Cash-on-delivery is still the preferred payment method
  • Other payment methods include bank cards, e-wallets, bank transfers, and prepaid cards
Payment-Over-The-Counter
55%
Bank transfers
23%
ATM
12%
Digital wallet
10%

Key Ingredients

  • 63% internet penetration
  • 68% mobile user penetration
  • 44% e-commerce penetration
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Philippines

South Korea

  • 99.2% of households have internet access
  • 91% smartphone penetration rate – the biggest in the world
  • $48 billion in online shopping transactions in 2016
Credit cards
64%
Debit cards
10%
Digital wallets
5%
Cash-on-delivery
5%
Bank transfers
4%
Other
12%

Key Ingredients

  • Third largest e-commerce market in the Asia Pacific region
  • More than a third of internet users made a purchase via their mobile device in 2016
  • 74% of online transactions made are done using cards
  • Cards have unique cardholder authentication rules which guarantee low fraud rates but may cause higher friction
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South Korea

Thailand

  • 99.2% of households have internet access
  • 91% smartphone penetration rate – the biggest in the world
  • $48 billion in online shopping transactions in 2016
Credit cards
64%
Debit cards
10%
Digital wallets
5%
Bank transfers
4%
Cash-on-delivery
5%
Other
12%

Key Ingredients

  • Third largest e-commerce market in the Asia Pacific region
  • More than a third of internet users made a purchase via their mobile device in 2016
  • 74% of online transactions made are done using cards
  • Cards have unique cardholder authentication rules which guarantee low fraud rates but may cause higher friction
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Thailand

Vietnam

  • E-commerce market is expected to soar by 150% to $10 billion by 2022
  • Vietnam is the third largest country in Southeast Asia
  • Has the fastest growing middle class in Southeast Asia
Local debit cards
66%
Digital wallets
25%
Internations credit cards
10%

Key Ingredients

  • Cash is still the most popular payment method
  • Local debit cards also remain as a popular payment method
  • Digital wallets are the second most popular payment
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Vietnam

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