Latin America

The Digital Payment Solution for High Growth Markets

Countries We Solve For

  • Argentina
  • Brazil
  • Colombia
  • Chile
  • Mexico
  • Peru
  • Uruguay

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Guide Emerging Markets Latin America

Featured Markets

Argentina
Brazil
Chile
Colombia
Mexico

Argentina

  • 30 million active credit and debit cards
  • $6.8 billion of goods purchased online in 2016
  • 30% of consumers have access to international cards
Local credit and debit cards
45%
Cash
22%
International credit cards
20%
Bank transfers
7%
Digital wallets
3%
Other
3%

Key Ingredients

  • Projected to be the fastest growing e-commerce market in Latin America between 2014-2019
  • Ranks third in terms of online retail sales in the region, but its market share is expected to grow by 2019
  • Consumers favor credit and debit cards when shopping online, but the majority are not activated for international use, so it is key for merchants to have access to local cards
  • A local entity is needed to accept payments and there are limitations around the repatriation of funds
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Argentina

Brazil

  • 40% of LATAM’s e-commerce market
  • $20 billion e-commerce revenue in 2015
  • 49% of digital consumers make cross-border purchases
Local credit and debit cards
40%
Boleto Bancário
25%
International credit cards
18%
Bank transfers
10%
Digital wallets
3%
Other
3%

Key Ingredients

  • The largest e-commerce market in Latin America thanks to an expanding middle class and evolving digital ecosystem
  • Shoppers overwhelmingly prefer to use credit cards for online purchases, but many locally issued cards are not enabled for cross-border payments
  • Boleto Bancário – a cash voucher slip initiated by the consumer – is another popular payment method, particularly for shoppers who do not have a bank account or credit card
  • 80% of e-commerce payments are made in installments
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Brazil

Chile

  • Chile has a rapid technology infrastructure along with high levels of internet penetration
  • GDP: $277 USD Billion
  • Population: 18 million
Credit cards
55%
Debit cards
28%
Bank transfers
8%
Cash
7%
Other
2%

Key Ingredients

  • The most preferred online payment in Chile is the credit card
  • International cards represents 30% of all online payments
  • Credit and debit cards need to be processed through local banks
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Chile

Colombia

  • Colombia is the fourth largest economy in Latin America
  • Payment in monthly installments is common
  • Other methods include international credit cards and cash payments
Credit cards
57%
Cash
21%
Bank transfers
17%
Other
51%

Key Ingredients

  • Smartphone and internet penetration at 58%
  • Most credit cards in Colombia are enabled for offshore payments
  • Bank transfers are very common in Colombia
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Colombia

Mexico

  • 65 million internet users – the eighth highest in the world
  • 30% of card users have access to international credit cards
  • $4.4 billion in retail e-commerce sales in 2014
International credit cards
39%
Local debit cards
20%
OXXO
18%
Bank transfers
15%
Digital wallets
8%

Key Ingredients

  • The second largest e-commerce market in Latin America. When it comes to online purchases it is a much more mobile market than Brazil
  • Cards are the most popular payment method for online purchases, followed by cash-based methods like OXXO and bank transfers
  • Online payments are dominated by local methods, it is crucial for merchants to access domestic debit card schemes
  • Most local debit cards are not able to either process online transactions or process foreign currencies
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Mexico

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